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Persuasion Secrets for Success – Strategies for Getting People to Buy-In (Part 3)

Order and download this entire ten-part audio program.


(…continued from last week)

The Feeling Decision

The reason you do everything you do is because of emotions. Most people like to think that they are guided by logic and reason, which is partially true. Yet at the same time, the gut level, emotional response is what makes you feel like doing something or not. Though it may not make logical sense, it’s the feeling component that drives us.

For instance, why do you have the car you have? Some people would say, “Well, it’s because it’s got great economy,” or, “It was inexpensive,” or, “It’s a big truck and I need a big truck for work,” or, “It’s really fast and sporty.” But ultimately, when you think about that car you’re driving, you’re driving it because it felt like the right car to you. Whether that feeling was about price, size, speed, functions, stereo or whatever, it’s about how it felt to you.

Why are you in the personal relationship that you’re in? Because it feels like the right place for you to be. Though it may make logical sense for you to be living together because it’s cheaper and you have somebody to do activities with, it’s because of how it feels.

Why do you want money? Do you want money because you want dirty paper with pictures of dead people on it? Is that why you want money? I don’t think so. You want money because it makes you feel secure, or it lets you go have fun, or take vacations, or because it can buy you the things you need.

“Leading Change”
Dealing with others and getting them to “buy-in” to your plans means creating change. With this you can begin mastering the art of change. Learn more »

Why do you live indoors in a house versus living outside in a tent all the time? Well, because it makes you feel more secure and because it’s more comfortable. It’s a feeling once again. Why do you visit the friends you do? Why do you have the hobbies that you have?

Because they give you a feeling.

Whether you choose to base it on logic or not, everything you do and do consistently, or things that you give up and quit, are because of how they feel to you. It’s all because of emotions. You have all of these; the car, the relationship, the money, the house, the vacations, the hobbies, etc, (or you don’t have them) because of how you feel about them.

The Emotional Nudge

Both history and research concur that to persuade someone to take action, we have to appeal to and connect with, their emotional side. The significant thinkers of ancient Greece and Rome understood the necessity of persuasion and put together the foundational principles that we grow from even today.

Through studying human systems, researchers have begun to define clearly how people make decisions and what’s required to trigger them to take action. UCLA Business School did a number of surveys asking, “What is the best way to persuade someone to do what you want?”

92% of the respondents said it comes down to a three-step process:

1. Deliver your ideas clearly and concisely.
2. Tell them your supporting facts and data so they can see the logic of it.
3. Stack the information to support your case, and then get started on the action.

Dr Jay Conger at the UCLA Graduate School of Business said, “I guarantee that if you do this you will fail the vast majority of the time at persuading anyone to do anything!”

Though the process makes sense – why would it fail? Dr Conger went on to say, “Neuroscientists have found that the brainwaves that are emitted when you’re doing hard analysis or deep logical thinking, or when you’re in a bind and you’re trying to figure it out, are practically the identical brainwaves that you have if you were to stick your arm in a large bucket of ice water and hold it there. You brain gives off a pain response when you go into that deep, struggling analysis.”

The same researchers found that when you are struggling with logical analysis of what to do, it takes three times more brain cells firing than is required than when you are just mentally at ease. Is it any wonder that we follow our gut feeling most of the time instead of the painful process of the deep, struggling, logical analysis? Not at all.

(to be continued…)


Has this program caught your interest? Just can’t wait to hear the next segment? Or perhaps you’d like to download the entire program to your phone or tablet and listen during your travels? You can purchase and immediately receive this entire program as a digital download. You will receive all 10 audio segments, plus a 27 page PDF transcript! Order Now: Persuasion Secrets for Success

Leading Change
Leadership Skills To Master Rapid Change. Explore the barriers to change and the tools to overcome the natural human resistance to it. Leading a team through periods of rapid change can be a leader’s toughest problem. Discover the tools that leaders like Steve Jobs of Apple Computers use — change managed correctly can result in massive quarterly growth in revenues and earnings while maintaining high morale and fiercely loyal employees. Learn about the barriers to change and where they come from, along with the tools to overcome the natural human resistance to change. How you lead your team will shape the direction of your company in the global economy of the twenty-first century.