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(…continued from last week)

Persuader #6—Reciprocity

The sixth type is the reciprocity persuader. Basically, this is the thought that when you give, you also will get back. When you help someone, you are more likely to have them there to help you when you need assistance with something. There is a feeling of obligation that gets created when you help out.

A major piece of putting this persuader to work, is to be the first person to give.

Here are some of the firsts that would benefit you to be the first doing them. For instance, to be the first to concede something if you’re in a negotiation. When you make concessions first, they owe you. Be the first to show co-operation. Be the first to lend a hand, that’s another. Be courteous first, and keep it up. When you do that, you basically put them in a position to do the same. Give them a gift or a bonus first. When you give up something or you give them something, they feel they owe you one. The feeling of having to reciprocate for what has been given is powerful.

Persuader #7—Social Proof

The seventh of these persuaders, is the social proof persuader. Often, to be convinced, we listen to other people who have been in similar situations who have made decisions to do X, or Y, or Z. When feeling uncertain people tend to go along with the crowd and what others are doing – social proof.

If you look on the Internet for products and see people smiling and happy saying, “Yeah, I bought this thing – it’s absolutely wonderful.” that is social proof. Or you see interviews on television where someone says, “I bought this car there, and they take great care of me and my family, and they loaned us money, and they love us, and they’re the best in the whole world.” Again, it registers in the brain as social proof.

When you see that social proof, your mind automatically responds, “Oh, I guess it is true, isn’t it.” When you show evidence that other people, similar to the person you’re talking to, have made a certain decision and it worked out well for them, there is a likelihood they will go along too.

Persuader #8—Fear

The eighth of the persuaders is the fear persuader. What problem may happen if you don’t take action? What problem might you have if they don’t do what’s recommended?

If a person is going on a road trip and takes their car in to be serviced, and the mechanic says, “Boy, it’s sure running rough. I don’t know if I’d want to go out on the road in this car.”

The person most of the time will listen to the mechanic, who is the expert, and responding from fear will say, “I don’t really want to take a chance on problems, so go ahead, do the repair work on my car. Then we can take our vacation this summer with more peace of mind and less fear of a break down..” The fear of the problem gets that person to spend money to tune up the car. Fear persuaders work.

Persuader #9—Hope

The last, number nine is the hope persuader. This gives us a warm fuzzy feeling. We want to believe in the possibility before us. We want to believe that by taking a certain action, we’re going to get our desired results.

It’s the hope that wearing a certain style of clothes will make us more attractive or accepted in certain circles. That dieting in a certain way will make us skinny, that having a certain degree will guarantee success. It’s the hope that getting married and then having children will be the ultimate fulfillment in the universe.

Becoming Skillful

When you use a blend of these persuaders you can prod the vast majority of people into taking action, to buy in, to be persuaded to decide in favor of what you are recommending. These persuaders make a giant difference.

Is there any part of your life where being influential is not of benefit to you? No, there is not.

Remember to preprogram your mind for positive outcome. Use that trigger you created. Do it over and over because it conditions your mind and becomes ever stronger. Apply this neuro science technology that works.

Continually hone your skills at growing your credibility 360 degrees around you by what people can see, hear, your character and actions and your passion and conviction.

Remember, use the nine primary forms of persuasion – authority, friendship, reason why, consistency, urgency, reciprocity, social proof, fear and hope. All of these blend together to make you more effective. Deepen your skills of persuasion so you can motivate yourself as you need to and you can more effectively promote buy in and deal better with others.

You can be, you can do, and you can have, whatever you desire. Make today and every day a great day for yourself and those people you care about.

This concludes “Persuasion Secrets for Success”. Please stay tuned next week for an all new program that can improve your relationships, your success, and your life for good!

The Best of Success to You,

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How to Create A Commanding Presence
Learn Strategies For Charisma, Connection & Persuasive Presentation. Do you ever wonder how to become more influential? Would you like to know how to get people to instantly accept and like you? What if you knew the verbal and nonverbal tactics that get people to immediately believe you and give you credibility? Well now you can! You can begin today to use these strategies that build a winning command presence. Dr. Iverson gives you a proven system for creating charisma, being more persuasive when you speak, and having a more Positive and Powerful Presence.