Persuasion Secrets for Success – Strategies for Getting People to Buy-In (Part 2)
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(…continued from last week)
The Emotional Challenge
For just a moment, let’s slip back through history to the 5th Century BC, when the Greeks were hypothesizing and working at generating a new form of government. The Athenians rapidly realized that to succeed in a democracy, they had to be persuasive. Leaders used powerful strategies of persuasion, then called “rhetoric”, to gain agreement and win over support for their pet projects and ideals.
Daily, the Greek citizens used persuasive arguments before a new political body that analyzed the law and it was called a “jury.” Recognizing its importance, Greek scholars like Plato and Aristotle began to analyze the subtle and powerful forms of persuasion.
In 435 BC Aristotle defined three elements of the process of persuasion. He said they are, Logos, which appeal to a person’s logic, thinking ability and facts. Second is Pathos, which appeals to feelings and emotions. Last is Ethos, which appeals to a speaker’s confidence, credibility, identity and character.
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Posted: December 9th, 2015 under Audio Programs.
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